Table of Contents 94e1i
Cozy Home Space 6r5uc
A Tok&Stok launched the campaign “Cozy House“, which seeks to inspire the public to transform their homes into extensions of their identity and personal well-being. With winter approaching, the campaign focuses on creative and sensory solutions to make homes more welcoming during the colder months.
Among the campaign's suggestions are the use of warm textures, soft lighting, enveloping aromas and natural elements that evoke comfort and reconnection with home.. The initiative highlights the importance of creating spaces that offer comfort and warmth, reflecting individual lifestyle and needs..
As part of the campaign, the Tok&Stok, in collaboration with Alexa, the virtual assistant of Amazon, presents an exclusive activation in its main store in Pinheiros, Sao Paulo. The sensory experience, which began May 29 and runs through June 18, combines smart design and voice technology to invite visitors to transform their homes into cozy, connected havens.
This activation consists of a full-size studio apartment, decorated with furniture and pieces from Tok&Stok, and equipped with devices Amazon of the lines Echo, Fire TV e Kindle. The space also has smart products compatible with Alexa, such as Wi-Fi lamps and sockets, and home automation solutions, demonstrating how technology can be harmoniously integrated into decor and daily well-being.
Paula Jaber, marketing director at Tok&Stok, highlights that the collaboration with the Alexa allowed us to explore a new perspective on living, combining the brand's design with the most current connectivity and sensory experience.
We believe that our homes should reflect who we are, and this involves style, functionality and emotion. Our collaboration with Alexa has allowed us to explore a new way of looking at living, combining our design with the latest in connectivity and sensory experience.
Paula Jaber, marketing director at Tok&Stok.
Talita Taliberti, Alexa Country Manager in Brazil, adds that technology must be a service for quality of life, and the partnership with Tok&Stok reinforces the commitment to offering innovation in an intuitive, accessible way designed for everyone: "We believe that technology should be at the service of quality of life, which is why we work to ensure that Alexa is a facilitator and ally for people in their routines.”
We believe that technology should be at the service of quality of life, which is why we work to ensure that Alexa is a facilitator and ally for people in their routines.
Talita Taliberti, Alexa Country Manager in Brazil
In addition to in-store activation, the campaign “Cozy House” and collaboration with the Alexa are part of a 360° communication strategy, which includes a launch event, presence on social media and actions with influencers to expand the reach of the campaign and the message of accessible innovation and connection with the home. The selection of products “Cozy House" is available on the site, application and physical stores of Tok&Stok.
We saw that it made perfect sense to combine TokStok's expertise with the world of interior design and smart devices, such as Amazon's Alexa.
Talita Taliberti, Alexa Country Manager in Brazil
Routines with Alexa 5l181n
During the event, the Amazon highlighted the functionality Routines with Alexa, which allows you to schedules for different parts of the day. You can speak to your device Echo (be it Echo Dot ou Echo Show) “Alexa, start my day” or even schedule a time for the changes to be made. With this, as soon as you wake up, you can receive news according to your personal tastes, start listening to songs from a playlist and much more. All this with just a voice command.
With winter approaching, you can even set up a routine that includes making coffee and turning on the air conditioning when you get home. All you need to do is connect the devices and program them to do this in the Alexa app, available for Android and iOS. See how to set up your routine in this explanatory video from Amazon:
If you want to share a routine you created in your app, you can also send (or receive) it to whoever you want. Once the schedule is saved, there is a shortcut in the app to send the routine via a link and, upon receiving it, the person can make the complete configuration to adapt it to their day, to have a complete day-to-day.
During the event, Showmetech asked Amazon when the new version of Alexa, called Alexa+, will arrive in Brazil, but there is still no date for this to happen here. However, the company confirmed that the new version is in testing, which suggests that the launch in Brazil should not take long.
What did you think of the initiative? Cozy House? I already used the routines with Alexa in your daily life? Tell us about it Comment!
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Text review done by Jaime Ninice on 30/05/2025.
