Table of Contents 94e1i
In the world of entertainment technology, the search for the perfect TV can be challenging. But if your desire is to have a high quality 4K OLED TV, we can make that choice easier (or make the competition tougher). After 10 years of mastering OLED technology, LG finally gained a strong competitor, the S90C, the first OLED TV in Samsung launched in Brazil, which arrived as the main competitor of lg c3. Samsung S90C e lg c3 These are highly regarded options on the market, offering exceptional image quality and features designed to satisfy even the most demanding consumers. Follow us in this comparison and discover which of these TVs launched in 2023 is the ideal choice for your living room! 296141
Design and Canvas 3v3w34


As two very high quality models, both TVs feature a natural thin and very elegant. First OLED from Samsung arriving in Brazil, the S90C rely on LaserSlim Design with infinite edges — being the thinnest TV in the manufacturer's catalog with a maximum thickness of 4,1 cm — and an easy-to-install central that does not require screws.

A lg c3, in turn, also has an ultra-thin profile with infinite edges — having a maximum thickness of 4,5 cm — maintaining the elegance that consumers appreciated in the previous model, the C2. However, compared to the 2022 version, which had two legs at the ends, the new version features central .

Despite being thinner, the S90C can be heavier than the C3. Comparing the 55-inch model — smallest size available from Samsung — there are 14,1 kg for the C3 and 16,2 kg for the S90C without the central . With the , the S90C now weighs 18,2 kg, while the weight of the C3 becomes 16 kg, that is, increasing approximately 2 kg for each model.

When the criterion is screen size options, the LG comes out ahead. The line C3 offers, in total, six options ranging from 42 to 83 inches — 42, 48, 55, 65, 77 and 83 inches —, covering a wide range of sizes. On the other hand, the line S90C da Samsung presents only three models available in sizes of 55, 65 and 77 inches. All models, regardless of screen size, can be normally installed on a wall or , as they the VESA standard.

Image quality 1m1g22
If you still don't know all the advantages of OLED technology (Organic Light Emitting Diode, or organic light-emitting diode in Portuguese), it is first important to understand why it is worth the investment. This is a type of screen that uses pixels that emit light individually. This results in exceptional image quality, with deep contrast, true blacks and vibrant colors. In addition, OLED TVs offer wide viewing angles, ultra-fast response times and for HDR technology, meaning both lg c3 as for Samsung S90C They have high quality technology on their screens.

With an impressive refresh rate of up to 144 Hz thanks to Motion Xcelerator Turbo Pro, Samsung S90C offers exceptional performance. Your 4K Neural Quantum Processor, equipped with 20 neural networks, has the ability to improve the quality of any content, raising it to almost 4K resolution. In addition S90C rely on Quantum HDR OLED which improves the contrast and intensity of lights, ensuring more brightness and detail in all scenes, from the darkest to the brightest, as well as for HDR10+ Adaptive, HDR10+ Gaming e HLG.
the certification PANTONE — in which the Samsung pioneered — ensures more realistic and faithful colors, while neural networks adjust contrast for true-to-life reproduction. While its 8 million pixels generate absolute black, its quantum dot technology, exclusive to the brand, displays more vibrant colors and images full of brightness, which is a very positive point for the S90C. The image is cinema-like, even in high-light environments.
And a smart feature of this TV to consider is its ability to recognize the time of day and automatically adjust the display of scenes to optimize viewing comfort. At night, the screen reduces color and brightness. However, it is important to note that it does not content in Dolby Vision, a common feature in lines from other brands, including LG.

The update rate of the lg c3 is slightly smaller than the S90C, it's 120 Hz — which is still excellent for games. But LG also offers a comprehensive set of features to enhance image quality and visual experience, such as Dolby Vision, And HDR Pro e LGH — without, however, having HDR10 +.
Thanks to α9 AI 4K Gen6 processor, the TV offers more accurate color control and incorporates the AI Brightness. This feature uses a sensor that detects changes in light in the environment and automatically adjusts the brightness of the content to adapt to the lighting in the space, similar to what is observed in its competitor.
Furthermore, the OLED Dynamic Tone Mapping Pro Significantly improves detail and sharpness in the darkest and brightest areas of the image, increasing image quality four times over. And the new evo delivers a noticeable improvement in brightness and sharpness, thanks to Brightness Booster, which offers an increase of up to 20% in brightness. As a result, the lg c3 delivers highly realistic images with incredible clarity and detail, thanks to increased lighting efficiency.
To further improve the visual experience, the feature Super Anti-Reflective Effectively reduces visual distractions such as light glare and reflections, allowing s to fully concentrate on the content on the screen, even in brightly lit environments. Furthermore, the Eye Comfort Display certified by LG ensures low blue light emission, absence of flicker and elimination of annoying reflections, providing a more comfortable and safe viewing experience.
Audio 1q5573

Both TVs offer audio systems with a maximum power of 40 W RMS and technology Dolby Atmos — which provides a three-dimensional audio experience, making the sound more immersive and realistic — but there are some notable differences between them.
A Samsung S90C s 2.1 channels and is compatible with Dolby Digital Plus with 5.1 channels. This provides a sound effect surround immersive in your home, with a considerably high native volume and solid sound quality. Additionally, if you have a soundbar da Samsung that is compatible with technology Q Symphony, you can synchronize the audio to be played on both systems, creating a unique listening experience.
On the other hand, lg c3 s 2.2 channels, a configuration that tends to provide superior sound quality, with greater clarity and volume. And another highlight is DTS (Digital Theater System), an audio format that can reproduce higher rates than Dolby. A LG also incorporated several features to simplify integration between the TV and soundbars manufacturer.
This includes technologies such as WOW Orchestra, which optimizes the sound experience through with And hardware, with the inclusion of its own that allows for an uncomplicated connection between the TV and the soundbar. Choosing between the two will depend on individual preferences and the importance placed on sound quality and compatibility with additional devices.
Operational system 1k6u5u
Both webOS da LG as much as Tizen da Samsung They are highly intuitive and constantly improving operating systems. Both offer compatibility with the main services streamingg of the market — how Globoplay, Star+, Paramount+, Disney Plus e Apple TV + —, making them excellent choices for those who want to enjoy films, series and sporting events through applications available in their stores.

However, Tizen Samsung presents a notable difference in the form of its gaming hub, which we will talk about below in Gamers Resources. Furthermore, the Smart Hub Tizen Samsung offers a unified experience for your movies, shows, and games by consolidating everything in one place. As for digital assistants, although there is no for Google Assistant, you have the option to choose between the Amazon Alexa or Bixby.

With regard to webOS, in its 2023 version, the ability to provide personalized recommendations based on experience and the possibility of interaction through a mouse-like pointer, compatible with proprietary control, stands out. Smart Magicc supplied with the televisions. Furthermore, the application presents the Quick Cards, which group applications for different purposes, such as a Quick Card for home office, and a Quick Card for Games. In relation to virtual assistants, the TV s the Google Assistant and Amazon Alexa.
Inputs and Connectivity 193w5h

A Samsung S90C is compatible with 4K resolution on its four HDMI 2.1 ports, all of which have the ability to reproduce up to 144 Hz, offering an extraordinary gaming experience for those Gamers On duty. Among these four ports, one is specifically designated as EARC, which makes it the ideal option for connecting audio devices, such as soundbars, also ing the technology Dolby Atmos. Additionally, it features two USB-A ports to accommodate external storage devices, such as pen drives or external hard drives.

Meanwhile, lg c3 also has four HDMI 2.1 ports with 4K resolution — with one ing EARC. All offering reproduction capacity of up to 120 Hz, which is very efficient for games. However, the model of LG It has three USB-A ports, making it very easy to insert external storage devices.
Both OLED TVs also offer Wi-Fi 5 and Bluetooth connection (5.0 for the model LG and 5.2 for the Samsung) for you to enjoy content from high-resolution streaming without experiencing interruptions and easy connection to devices such as soundbars and wireless headphones, in addition to more traditional connectivity options, including inputs for optical audio, antenna and cable internet connection.
Gamer Resources 222x1e
If you are a fan of games online and looking for a TV gamer to call it yours, the dispute between the two competitors is also good. Both OLED TVs essential features for gaming enthusiasts such as AMD FreeSync e Nvidia G-Sync. These technologies eliminate the inconveniences known as “tearing“, which occur when there are breaks in the image during gameplay. Therefore, these features represent a valuable addition to Gamers, ensuring a smoother and more immersive gaming experience.

Both LG as for Samsung provide s with access to NVIDIA GeForce Now, a cloud game streaming service provided by NVIDIA, eliminating the need for a powerful machine to run the best games. However, the Samsung stands out in this aspect, adding an extra point to its favor. She offers the gaming hub.
This feature provides access to services such as GeForce Now e Xbox CloudGaming in a simplified way, allowing you to enjoy your favorite games on your TV, directly from the cloud, without s. All you need to do is pair a controller or keyboard and mouse via Bluetooth. To take advantage of this feature, you must have a subscription to Xbox CloudGaming or NVIDIA GeForce Now, both providing access to a vast catalog of titles, including new generation games.
Remote Control qs6u


When it comes to remote control, the LG comes out ahead. A lg c3 has exclusive control smart magic which has voice control, including voice assistant commands Alexa, and is sensitive to movement. O smart magic works like a mouse, allowing direct interaction with the screen, with it you can also access your favorite streams with a single click. Already the Solarcell, control of Samsung S90C features a minimalist look, voice control and buttons from the main streaming channels – Netflix, Prime Video and Globo Play. Furthermore, as the name suggests, it charges automatically under solar energy, ambient light or radio frequency waves, meaning no more disposable batteries.
Price 4k3v1d
Comparing a 65-inch model, the LG offers the best value for money. At the store showmetech No. Magalu, lg c3 it costs R$ 9.499,00, while the Samsung S90C has a value of R$ 11.209,00. Both OLED TVs can be paid in up to 10 interest-free installments.
Conclusion a5r1x
So, it's time to make the decision about which of these impressive OLED TV models will be your next investment. A Samsung S90C and lg c3 They are, without a doubt, excellent options, but the final selection must be aligned with your specific preferences and needs.
If you're a gaming enthusiast who values a higher refresh rate, and features like gaming hub to streaming of games, the Samsung S90C excels in this regard, offering an immersive gaming experience and for your entertainment preferences. Furthermore, it is worth mentioning that it offers more brightness and a greater range of colors in both HDR and game mode than its competitor.
On the other hand, if you're a fan of streaming and prioritize flexibility over available screen sizes, for imaging technologies like Dolby Vision, as well as superior sound quality with 2.2 channels (instead of 2.1 offered by the competitor), the lg c3 is the option for you. In addition lg c3 It offers, at current value, slightly better value for money, making it an attractive choice. However, regardless of your choice, both TVs will provide a home cinema experience, allowing you to enjoy stunning images and immersive audio in the comfort of your own home.
Technical Specifications 396051
Samsung S90C | lg c3 | |
type | 4K OLED | 4K OLED evo |
Resolution | 4K Ultra HD (3.840x2.160) | 4K Ultra HD (3.840x2.160) |
Refresh rate | Up to 144Hz | 120 Hz |
Processor | Neural Quantum Processor 4K | AI Alpha9 Gen6 4K |
upscaler AI | Yes | Yes |
HDR | HDR10+ Adaptive / HDR10+ Gaming / HLG | Dolby Vision/HDR10/HLG |
Film Maker Mode | Yes | Yes |
Dimming Technology | Full-Array | pixel dimming |
Motion | Motion Xcelerator Turbo Pro | OLEDMotion |
NVIDIA G-Sync | Yes | Yes |
AMD FreeSync | Yes | Yes |
VRR (variable refresh rate) | Yes | Yes |
Operational system | Tizen | WebOS 23 |
multi-view | Yes | Yes |
Audio Output | 40w | 40w |
Sound system | 2.1 channels | 2.2 channels |
Dolby Atmos | Yes | Yes |
Dolby Vision | No | Yes |
HDMI inputs | 4 HDMI 2.1 4K 144Hz inputs, eARCm VRR, ALLM, QMS | 4 HDMI 2.1 4K 120Hz inputs, eARCm VRR, ALLM, QMS |
Audio Channel Return | eARC (HDMI 2) | eARC (HDMI 2) |
USB | 2 inputs (v 2.0) | 3 inputs (v 2.0) |
WI-Fi | Yes (WiFi 5) | Yes (WiFi 5) |
Bluetooth | Yes v. 5.2 | Yes v. 5.0 |
Ethernet | Yes | Yes |
RF input (antenna/cable) | Yes | Yes |
SPDIF (optical input) | Yes | Yes |
Stand-by power consumption | Below 0,5W | Below 0,5W |
Wall | Yes | Yes |
See also:
reviewed by Glaucon Vital in 12 / 12 / 23.