Table of Contents 94e1i
After great anticipation, the Apple announced the arrival of Apple Intelligence, its artificial intelligence (AI) platform for iPhones, iPads and Macs The announcement took place during the opening of Worldwide Developers Conference 2024 (WWDC 2024), an event that starts this Monday (10). 4l3c6b
The news had been circulating in rumors since last month, when the Bloomberg reported that the company should launch the Crab, voice assistant, enhanced with AI. In addition, the company's devices now also gain the ability to use the Chat GPT, OpenAI. Check out all the news announced by the company!
What is Apple Intelligence 5d714c

The boom of Generative AI, started in 2022 by OpenAI with the launch of Chat GPT, has taken over the technology industry. This news caused a huge change in priority for giants like Microsoft, Google and Amazon, who directed efforts to add AI to their main services.
Now, it's time for Apple introduce the integration of AI into its main products, and it seems to have done it very well. According to the company, the Apple Intelligence will be able to do many things for you in applications, combining hardware and software to offer features that amplify the use of devices.
It will be able to manage your notifications, automatically write things for you or summarize texts in emails and also in other applications. In addition, it will also be possible to program one application to perform the action on another, such as asking it to play an audio file that you have just received.
Privacy and Security 331y1c

Focusing on privacy, the company guarantees that its AI resources will be processed directly on the device, maintaining the security and privacy of data. However, to do this, the device will have to have a A17 Pro chip (which equips the iPhone 15 Pro e 15 Pro Max) or one of M series, present in Macs e iPads. Apple further explains that all information ed by the AI will be contextual, that is, it will take into the 's own data. To do this, the platform will have access to practically everything that is on people's devices.
When there is high AI load demand, part of the processing will be sent to Apple's cloud. However, the company says that all information is sent to a type of private cloud, where the data will not be stored or accessed by the server. The company guarantees that all of this will be clear to the during use, allowing each person to know exactly what is being done with their data.
Integration and focus on usability 5i5l6z

The promise is that the Apple Intelligence is fully integrated with the devices' applications and has many of the capabilities already revealed in other systems such as Gemini e Chat GPT (which will even be integrated with Siri, as we will talk about later).
A Apple He further stated that nothing will be done in the cloud unless the person doesn't want it to. On the other hand, it makes it clear that the technology has a leap in the results delivered when this option is used, offering better performance and final results.
According to the company, the aim of the tool is to “make products even smarter” and also personalized for each , facilitating daily productivity and entertainment tasks.
Writing and language improvement 2e5a1p

A Apple Intelligence is driven by large-scale language models (LLMs), enabling devices to understand languages, images, actions, and the 's personal context. With this deep understanding of natural language, the new feature offers new writing tools that can be accessed throughout the system, covering Apple platforms — such as Mail, Notes, Safari, Pages, Keynote — and also third-party applications, through APIs made available to developers.
Among the possibilities, it is possible for s to choose between different versions of what they wrote with the Rewrite. With the feature, you can adjust the tone of the same text for different occasions, from refining a cover letter to adding a touch of humor and creativity to a birthday invitation. Furthermore, it is possible to summarize and summarize books, articles, columns or any type of text, as well as create bullets, tables or lists.

No Email, Apple Intelligence also brings changes. In Priority Messages, a new section at the top of your inbox, you can view the most urgent emails, such as those containing an invitation to dinner the same day or a boarding for an flight.
In the 's inbox, AI displays summaries of emails instead of showing the first lines of each message, without the need to open them. For long topics, s can view pertinent details with just a tap. O Smart Reply It also provides suggestions for a quick response and identifies questions in an email to ensure everything is answered.

In applications Notes quality Phone, s can now record, transcribe e summarize audio. When a recording starts during a call, participants are automatically notified and as soon as the call ends, the Apple Intelligence generates a summary to help you the main points.
Image Playground 3x6b6h

A Apple also revealed the Image Playground, a tool designed to enhance s' visual creativity with generative AI. With this feature, s can create custom images in seconds by choosing from three styles: Animation, Illustration, or Sketch.
Built into popular apps like Messages, Image Playground It simplifies the image creation process, making it accessible and intuitive. Additionally, in the Messages app, s can receive personalized suggestions based on their conversations, making visual expression even easier during messaging exchanges.

In-app Notes, Image Playground can be accessed through the new Image Wand in the tool palette of Apple Pencil, enabling you to create visually appealing notes from simple sketches.
Compatible with a variety of applications including Keynote, Freeform e Pages, as well as with third-party applications through the new Image Playground API, the tool promises to expand s' creative possibilities, providing an engaging and intuitive visual experience.
Genmoji 5x3h

With Genmoji, anyone will be able to create their own emoji using Apple Intelligence's AI models. It is possible to create completely new concepts, mix two existing emojis or even transform a 's face into a sticker.
Genmoji creations can be used as a sticker, a reaction to a conversation or as an actual emoji, accompanied by text, in Apple's own apps, such as Messages — so far, there is no confirmation that the service will be available. available in other messengers.
Genmoji emerges as an alternative to represent concepts not yet covered by emojis and to personalize interaction. When creating an image of a person, for example, it is possible to select a from the list and convert it into a 3D model, adjusting details such as clothing and facial expressions as desired.
Generative AI in Photos 6r3y3j

A Apple It also promises to facilitate simple activities, such as searching for photos and videos in the app Photos. Now, s can use natural language to search for specific images, like “Felipe riding his bike on the beach” or “Eduarda playing with his cat.” Additionally, video search is improved with the ability to find specific moments in footage clips.

Among the resources that deserve to be highlighted is the tool Clean up, which identifies and removes unwanted objects from the background of photos, without compromising the main subject of the image. This functionality offers an effective way to enhance the visual quality of photos while keeping your attention on what really matters.

Already with the resource Memoirs, s can create personalized stories by entering a simple description. Using language and image understanding, the Apple Intelligence Automatically selects the best photos and videos based on the description provided. These elements are then organized into a film with a defined plot, divided into chapters based on themes identified in the photos. Additionally, Apple Music offers song suggestions to complement the atmosphere of the memory.
New Siri with ChatGPT 2s6j1i

Last but not least, a new version of the personal assistant was revealed Crab, enhanced with generative AI models from Apple Intelligence. According to Apple, the update promises to make the virtual assistant more natural and useful.
A Crab features a new interface, which includes a glow around the edge of the device when activated. Responses now appear as chats, similar to what is seen in other AI assistants, such as Copilot, from Microsoft.
We want to make sure the result is powerful, intuitive and integrated. You have to understand and be grounded in your personal context, such as your routine, your relationships, communications and much more. And of course, you have to have privacy. All of this goes beyond artificial intelligence. It's personal intelligence and it's Apple's big next step.
Tim Cook, Apple CEO
The next version of Siri will be able to understand the context of conversations, meaning it will no longer be necessary to repeat information in subsequent requests. Apple promises that “Siri will be able to discover and understand things it previously couldn’t.”
Another long-awaited novelty was the arrival of Chat GPT, OpenAI, in the Apple ecosystem. Siri can now fetch information directly from ChatGPT, which will be available with GPT-4o no usage limit, and no need to be logged into your OpenAI . And if you want, the of the Chat GPT Plus You can connect your to access the platform's features.
Availability 5683v

A Apple Intelligence will be made available on macOS Sequoia, and only for devices with chips Pro A17 and Apple processors from Series M. The launch to the public should take place in September with the launch of the line iPhone 16. Devices with previous processors, even running the operating systems mentioned above, will not receive the new features.
See more about the launch in our video:
See also other features
Source: Apple .
reviewed by Glaucon Vital in 10 / 6 / 24.