How youtubers are changing the way we consume news

How YouTubers are changing the way we consume news 2n45z

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Understand how content creators are competing with traditional media and how the internet has changed the way we consume news

If you look at it, the way we consume news is adapting as new technological and behavioral trends permeate society. But don't think technology is all about digital devices. Over time, communication has ed, and continues to this day, between newspapers, magazines, television, YouTube, websites, etc. – although less in some vehicles and more in others. 2e5mr

The popularity of youtubers has grown as traditional media has lost its central space (Image: DepositPhotos)

The references from generations to the Millennial, for example, when talking about consuming news from reliable sources, they are certainly associated with memories of watching newspapers on television and consulting popular printed newspapers in their region - which today, even most, if not all, have their own versions. online. already the generation Z inherited the foot that the end of millennials planted in 2000 with the rise of the internet and extended the legacy of the popularity of y. Young people are the main target audience that is helping to further cement the place of content creators in this wave of trusted sources. 

The reflection proposed here is not to establish right or wrong, but to show the importance and The journalist's role in informing his audience in an ethical, correct and reliable way – points that I will teach later on how to know if a website or any other source follows or not. But it is a fact that official news vehicles have established a reference on how to do journalism and give space to opinion makers – in turn based on studies, interviews and research, essential items. 

As said, the way we consume news is changing, so the formula of how to transmit it to the public must also follow this flow. A good example of how complex this dynamic is is in the experience of the Canadian journalist and content creator Cindy Pom.

How is the way we consume news changing? 345140

No newsthink, the channel in YouTube from the journalist Cindy Pom, she compares her trajectory and engagement when she worked on television channels such as CBC News, CTV News e CBS News and now as a content creator. 

Today, the journalist has her own YouTube channel, in which she proposes debates and reflections on topics related to the media (Image: Reproduction/Facebook)

As the journalist points out, there is a huge difference between videos made by television channels and videos made by y, even if both work with image. That's because web content creators have much more creative freedom, a fact that often makes the material more eye-catching. Here there is the possibility to enter and delve into any topic you prefer, whether for a video of 5 minutes, 10 minutes, 30 minutes, there is no pre-established limit that you need to limit yourself to.

In the television environment, as it is an established programming schedule, there is no possibility of making the content time flexible. There is a schedule to be followed so that all content is shown according to the times defined in the schedule. Note, for example, the format of interviews carried out on television programs such as More you – and their versions released on the online platform – and compare with interviews made specifically for the format online

Another practical example is related to the videocasts - the famous podcast on video - and to podcast generally. be listening to podpah, pod of them, Mano a Mano, or any other of your interest, there is a sense of immersion in that content that makes it look like a big conversation circle between close friends. The chat seems more informal, natural and without scripts, usually lasts around 1h to 2h and always leaves you wanting to hear more. 

Jottapê on PodPah with content creators Igão and Mitico (Image: Reproduction/Podpah)

Television interviews are limited by time and tend to be quicker, with more rigid questions and answers that meet the basics, generate catchphrases and fit within the stipulated time. There is a more distant feeling here, there is no time to immerse yourself in what is being addressed, although some stations try to work this with more relaxed dynamics in live. Even so, there is a time to be fulfilled.

How youtubers are changing the way we consume news
Trustworthy sources exist beyond traditional media, it is only important to understand how to identify them (Image: DepositPhotos)

Time constraints detract from the narrative because you can't delve into a topic. There are, of course, the big stories that are hours long, but they are not shown daily as they require a good number of resources to produce.

So why don't broadcasters simply replicate the most elaborate content for the internet? It's a good question, but it doesn't work that easily. Nowadays you can find, yes, programs replicated in the respective streams of the channels, as balloon play, Discovery +, between others. But that's not enough, the way we consume news is changing in many ways, so just replicating content from another format won't be enough for it to gain the expected engagement that content creators can achieve.

Another factor to be considered is that it is difficult for broadcasters to produce content that works well on the internet, as their narrative is based on the concept and molds of television and, consequently, needs the financial of ments - which usually intersperse their ments between television programs. Just as it is difficult to produce the reports for these new molds, there is also the opposite way.

The chances of you finding linear programming on television in which a program or picture of a journalist and/or technology specialist is shown doing a complete analysis of a new high-end cell phone, for example, are rare - and I dare say that, in In fact, they are null. This is because the audience that consumes television is not interested in this type of narrative, just as most people who prefer specific content will not be satisfied with more general approaches such as television. 

Traditional media opinion leaders need to adapt to new formats to get big results (Image: DepositPhotos)

The journalist Cindy Pom also uses the case of CNN+ to illustrate the fact that it makes no sense for content to change format without it being thought through. THE CNN+ when released, it was appointed as the news netflix, for offering original series, documentaries, daily live programming, among others. That wasn't enough to reach the views goal, barely reaching 10.000 a day. On the internet this number nowadays means almost nothing. Soon, the service was shut down after a month of launch. A point that also contributed is that almost no one was willing to pay the monthly amount to watch the news, and the YouTube makes videos available for free. 

In addition to the subscription, there is also the paywall on some websites. On the one hand, the communication vehicles that use this tool clearly need a financial return to be able to continue the work, but, at the same time, the democratization of factual information ends up being harmed. For this and other generational reasons, people end up turning their attention to free video platforms and content creator profiles with other types of approach.

The rise of content creators 22h1b

Just because content creators aren't in a suit and tie ing over formal text doesn't mean they lack credibility. In the Information Age and the steps in the TikTok, influencers and opinion makers saw ample space to generate engagement and share worldviews. The videos are more succinct, the language is more accessible, the atmosphere becomes familiar. 

Just as the popularity of youtubers was highlighted, we are in the era of Tiktok (Image: DepositPhotos)

Although it is a more relaxed way of informing, content creators who are committed to approaching true information and based on real studies, do this work in a way that builds the feeling of intimacy with their audience, that is, the same way used in podcast e videocasts cited in this matter.

When a person talks about a subject in a more accessible language and a more familiar setting such as the set room, some other room in the house, etc. (something common in TikTok), the probability of people stopping to consume that content is tripled due to the level of identification that was obtained with these content creators. 

The internet is infinite and offers a range of specific niches for opinion makers to conquer a space. The rise of platforms online does not mean the extinction of traditional media, much less journalism. The real secret is to adapt the content according to the format and work in a way that attracts new audiences as well.

How to identify trusted sources 4vj3g

Be it a website, be it channels on YouTube made by opinion makers or some content creator profile on Instagram, Twitter e TikTok, it is important that you know how to identify reliable sources with a solid foundation in research. After all, in the online universe, anyone can write whatever they want, opening doors to misinformation and the dreaded fake news (fake news).

How youtubers are changing the way we consume news
Regardless of the communication vehicle, it is important to pay attention to whether they are reliable sources (Image: DepositPhotos)

So, whenever you can, stay tuned for the following tips:

  • See if, at any time, the site or content creator cites at least two reliable research sources to talk about the topic at hand;
  • Reliable sources are usually sites and content that have worked on their credibility over the years and have become great references in the niches they address;
  • In the case of factual news, choose to get information in places that report the news itself, without putting a very personal look on it – if this happens, it already fits into another type of text such as opinion and criticism;
  • Still about factual news, nowadays there are sites that do the work of more in-depth journalistic checking, such as Agency Lupa, Fake check and Fact or Fake;
  • See if the content has interviews with subject matter experts (professionals who have studied the topic addressed and/or who work directly with it) or with people directly linked to the content (the case of brand executives, actors, directors, producers… );
  • If you don't have interviews in full, you can also check if the text or video content cites any important quotes from reliable sources that prove and endorse the point being addressed;
  • Check that throughout the text there are hyperlinks redirecting to the sources used and read directly the texts on which the site was based for that matter;
  • In the case of videos, always look at their description and also look for the sources and references used;
  • Always research more than one source to find out about the desired subject, because the more you hear/read explanations regarding the topic, the more familiar you will become and, consequently, you will be able to distinguish what is true and what is false. 

As an example, I'm going to use a technology area as a theme to give you recommendations. From it, it is possible to be applied to all other areas such as series, music, politics, health, among others to find reliable sources.

Here in the showmetech, we talked about the difference of USB 2.0 vs. USB 3.0 vs. USB 3.1 Type-C. By clicking on matter, right at the beginning, you can find a study which was used as a reliable source to structure the story. In addition to it, three more reliable sources were consulted to have a greater understanding of the subject so that the content is complete and has proven veracity for the reader's information.

Just as showmetech, other national and international sites they are reliable sources and references for subjects mainly related to the areas of science and technology.

See also other features

12 tech habits to be happier in 2022

10 valuable tips to reduce anxiety at home office

Sources: newsthink e Agency Lupa

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