Tcl is the new official sponsor of the Olympics until 2032. The company formalized its status as an official Olympic sponsor on Thursday (20) in a ceremony held in Beijing, China. Learn more

TCL is the new official sponsor of the Olympics until 2032 521222

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The company formalized its status as an official Olympic sponsor on Thursday (20) in a ceremony held in Beijing, China. Learn more

A TCL is the newest partner of International Olympic Committee (IOC) for the next two Olympics in 2028 and 2032, in addition to offering products and actions for athletes who will be in the next summer and winter games. The company invited journalists to talk about this partnership, which is here to take the brand to a new level. See all the details. 3v5uq

New Olympic Sponsor 4a5h2y

Tcl is the new official sponsor of the Olympics until 2032. The company formalized its status as an official Olympic sponsor on Thursday (20) in a ceremony held in Beijing, China. Learn more
The agreement was formalized in China this morning (Photo: Reproduction/Olympics)

TCL has just confirmed that it is the new official sponsor of the Olympics, being the Worldwide Olympic and Paralympic Partner in the Domestic Audiovisual Equipment and Home Appliances category. Worldwide Olympic Partner status (Olympic Partner) was confirmed with the g of the contract during the ceremony in Beijing, this Thursday, with the participation of Li Dongsheng, founder and president of TCL, and of Thomas Bach, President of the IOC.

Li Dongsheng commented on the news, stating that the partnership has everything to be successful and, with forty years of existence, the brand is set to reach a new level by becoming an Olympic partner.

We are honored to become a Global Olympic and Paralympic Partner. As a leading technology brand, TCL embraces the motto of ‘Inspire Greatness’, which aligns with the Olympic spirit. The Olympic Games inspire billions of people around the world, and through this partnership, TCL’s diverse innovations will strengthen the Olympic Games and deliver exceptional experiences to a global audience. TCL will continue to fulfill its corporate social responsibility, the Olympic goals of sustainable development, and create a better future.

Li Dongsheng, Founder and Chairman of TCL.
Li Dongsheng, founder and chairman of TCL (Photo: Disclosure)

Thomas Bach says he is excited about the new partnership. He also highlighted that the company will be essential to increasing the excellence of the Los Angeles 2028 Olympics, the Brisbane 2032 Olympics and the Paralympic Games.

IOC President Thomas Bach (Photo: Disclosure)

The IOC is excited to announce its new partnership with TCL, a global leader in the television and home appliances sectors. TCL has a long history of ing sport around the world and is now taking its ambition to drive excellence to new heights, with the Olympic Games being the most important and inspiring global sporting stage.

Thomas Bach, President of the IOC.

Partnership Extension 471n67

TCL will be a sponsor until 2032 (Photo: Disclosure/TCL)

According to TCL, experiences with the brand's products will be provided at all times, in addition to strategic technological for the games and athletes. In this way, the brand's products TCL will bring unprecedented experiences to fans and athletes, from digital displays in the Olympic Games e Paralympics even household appliances in Olympic Village. With this new partnership, the two organizations will forces to share the excitement of the Games with billions of fans around the world through innovative marketing campaigns.

A TCL will play a fundamental role in advancing the IOC Olympic AI Agenda, helping to enhance the experiences of fans and athletes, both in person and remotely. In addition, the company will the initiative “Athlete Moments” of the Olympic Games, enabling athletes to communicate with their families around the world immediately after their competitions.

The entire amount of the agreement, which was not disclosed during today's press conference, will be transferred to the countries' Olympic committees to encourage athletes competing in the games. The Organizing Committees of the Olympic Games and Youth Olympic Games through 2032 will also receive a portion of the amount.

The company's marketing manager in Brazil explains that this moment is very important for the company and the Olympic platform will be a great opportunity for the company. TCL grow even more.

Camila Nagamini, marketing manager at TCL do Brasil (Photo: Bruno Martinez/Showmetech)

Confirming our sponsorship status marks a very special moment for TCL in its 40th year of existence. Using the Olympic platform to amplify our brand is part of our long-term global strategy and is a very proud moment for us.

Camila Nagamini, Marketing Manager at TCL Brazil

About TCL 175v2n

Company has entered into a partnership for the next seven years (Photo: Disclosure)

Founded in 1981, the TCL Technology is a Chinese multinational company that stands out in the manufacture of consumer electronics, including televisions, air conditioners and home appliances. With a presence in more than 160 countries, the company has established itself as the second largest manufacturer of Smart TVs in the world. In Brazil, it has been operating since 2016, through j TCL Semp.

In 2019, the company achieved a significant milestone by selling 32 million TVs, representing a 12% increase over the previous year. This remarkable performance positioned TCL as the second largest TV manufacturer in of global market share.

In addition to its success in the television market, TCL has invested in innovation and expanding its product portfolio. The company develops cutting-edge technologies and optimizes its product structure, which has contributed to solid performance and significant growth in recent years.

Smart TVs 1md3b

TCL has smart TVs of different sizes and types (Photo: Disclosure)

TCL stands out in the Smart TV market, offering a wide range of models that combine technology and elegant design. Its televisions range from modest sizes to giant screens, meeting a variety of consumer needs. With operating systems such as Google TV and Roku TV, Smart TVs provide easy access to a variety of streaming apps and online content.

In recent years, the company has invested significantly in cutting-edge display technologies. A notable example is the adoption of QD-Mini LED technology, which offers precise lighting control and more vivid colors. This innovation results in images with greater contrast and brightness, enhancing the visual experience for s.

In addition, the company has stood out in the large TV segment. During the CES 2025, the company introduced impressive models, including a 163-inch TV (X11H Max) with Micro LED technology. For the Brazilian market, TCL already provides a 115 inch model, reinforcing its leadership in large-scale televisions.

TCL's 163-inch Smart TV was highlighted at CES 2025 (Photo: Disclosure)

Air conditioners 3z544l

TCL is also in the air conditioning market (Photo: Disclosure)

Air conditioner models from TCL include options split e Multi-Split, with capacities ranging from 9.000 a 55.000 BTUs, adapting to both residential and commercial environments. In addition, the company offers cassette units, ideal for installation built into ceilings or walls, optimizing space and providing a cleaner look to the environment.

Among recent innovations, air conditioning stands out TCL FreshIN 3.0 Inverter equipped with the HD Silver Ion and Activated Carbon filter. This filtration system combines the odor and impurity absorption capacity of activated carbon with the antibacterial and antiviral properties of silver ions. This effective combination acts to purify the air, eliminating pollutants and ensuring a healthier environment.

TCL FreshIN 3.0 Inverter (Photo: Bruno Martinez/Showmetech)

In addition to air purification, the TCL FreshIN 3.0 Inverter offers features that increase comfort and convenience. Silent mode allows for almost imperceptible operation, ideal for environments that require low noise levels, such as bedrooms and offices.

Tcl is the new official sponsor of the Olympics until 2032. The company formalized its status as an official Olympic sponsor on Thursday (20) in a ceremony held in Beijing, China. Learn more
Air conditioning has special built-in filters (Photo: Bruno Martinez/Showmetech)

The self-cleaning function automatically sanitizes the filter and evaporator after the appliance is turned off, preventing the accumulation of dirt and moisture, which reduces the formation of mold and bacteria and extends the useful life of the equipment.

Home appliances 38562r

Refrigerators deliver conservation and low energy consumption (Photo: Disclosure)

A TCL is widely recognized for its consumer electronics, offering a diverse line of home appliances that combine technology, stylish design and energy efficiency. Among the main products are refrigerators and washing machines, developed to meet the needs of modern homes.

the refrigerators TCL Multidoor stand out for their sophisticated design and innovative features. Designed to keep food fresh and well preserved, these models offer ample internal space and easy-access compartments, making it easier to organize items. In addition, they have advanced refrigeration systems that guarantee energy efficiency, contributing to sustainability and domestic savings.

TCL Multidoor Refrigerator offers technology and large space (Photo: Disclosure)

In the laundry segment, TCL presents washing machines and dryers that combine practicality and cutting-edge technology. The models Wash & Dry They have an inverter motor, which reduces energy consumption and provides a lower noise level during operation. With a capacity of 11 kg for washing and 7 kg for drying, these machines offer different washing cycles, including quick 15-minute options for lightly soiled clothes or small quantities.

TCL Washer & Dryer has a more durable and economical motor (Photo: Disclosure)

The flexible programming function allows you to schedule the start of the wash according to the 's convenience, while the power interruption memory automatically resumes the cycle after a power outage, ensuring greater convenience in everyday life.

Watch Video 2y681l

O showmetech has already carried out several TCL Smart TV and Headphone Reviews, be sure to check out our reviews to see how it works in practice. What did you think of today's announcement? Tell us in the comments Comment!

See also other features

With information: Olympics

reviewed by Tiago Rodrigues in 20 / 02 / 2025

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