Table of Contents 94e1i
A LG announced its new campaign aimed at young audiences: LG Music on the Move, which seeks to present the new speaker portfolio returned to Generation Z and gain space in audio segment. The announcement took place last Wednesday (22), at Labof – Nontraditional Arena, in São Paulo, with the presentation of the entire strategy planned by the marketing and products team and a greater glimpse of the newcomers LG XBOOM XL9 and LG XBOOM Go XG8. 42333l
“The objective of the campaign is to show that our products have the attributes that the public wants, especially for generation Z”, highlighted Felipe Lebrão, audio product specialist at LG do Brasil. Also present at the event, LG's Head of Marketing, Sonah Lee, added the choice of XBOOM line as a catalyst for this objective of achieving Zoomers, seeking to add value and practicality: “Technology generates happiness for customers, applying our slogan 'Life's Good' in everyday life”, concludes Sonah about the campaign Music in Motion.
O showmetech was present at the event LG and provides the reader with information about the campaign performance and its importance within the scenario and specifications of the new bluetooth speakers XBOOM XL9 e Go XG8.
The Music in Movement campaign 4j5o3c
Music is an art. Understood as such, music awakens emotions, desires, bonds and experiences in listeners, which in turn increased their consumption and gave new meaning to their role, being linked to religion, education and even treatments against anxiety and depression. Having been in society for thousands of years, technology has provided a new way of listening to our favorite and unknown music, through streaming platforms, bringing 24/7 accessibility. Soon, music always reinvents itself and keeps moving, just as our life is always in motion.
This is the idea behind the campaign designed by LG: continue what is already evolving, promoting new ways of interacting, listening and getting involved with music, through the company’s audio equipment XBOOM line. At the event, Felipe Lebrão highlighted the pillars “practicality” and “quality” as highlights in the new XBOOM Go XG8 e XBOOM XL9, and, above all, complementary.
Music is an integral and daily part of people's lives, capable of bringing out various emotions. Whether in defeat or victory, in happiness or illness, music will always be there to help us take the next step. We want to show that, just like music, LG can accompany our consumers on this journey, making good moments even better.
Felipe Lebrão on the social value of LG's new XBOOM line for Generation Z
So much spotlight on Generation Z for several reasons: the first is worth highlighting, within the segment that LG intends build loyalty in your marketing presence, and the predominance of audio as the main entertainment format consumed by these people — 70% of preference among young people, according to research by Another launched in October 2023, suring the video format that encomes other streaming services, such as Netflix and Prime Video.
The financial factor is also an excellent argument, since these are citizens who are starting or consolidating themselves in the job market, with greater purchasing conditions and increased spending — with 46% of Zoomers surveyed claiming to be “rich” based on their income. There are also greater concern for social causes it's bigger affinity with electronics and the digital environment, growing during this modernization and considering the gadgets themselves as “extensions of the human body” — according to the survey, 66% of those interviewed confessed to not leaving home without headphones or headphones.
More than artificial intelligence, we want to bring the intelligence of affection to different segments, such as sports, lifestyle, music, gamers, design and sustainability.
Sonah Lee, head of marketing at LG
The executive makes clear the complementary segments that are related to music: breaking and skateboarding, surfing at this year's Olympics, one of the biggest global showcases, and reaching athletes and lovers of these new sports, in which Generation Z has a strong presence. Sonah Lee commented that a closed action between the company and the broadcaster SporTV has already been concluded, bringing the LG speaker concept into sports and ensuring its platform on television.
Closing the strategic cycle, another major measure by LG for the campaign Music in Motion was attached to the social media. Influencer Julia Barni, known on TikTok for her dances and choreography, was named brand ambassador, along with 14 other influencers who will be amplifiers, working to bring the brand to the target audience and generate purchasing interest.
XBOOM XL9 5n3o6x
O LG XBOOM XL9 is the new model in the line partybox of speakers, representing a huge improvement over the XL7 model, and featuring two giant 8-inch woofers, two dual 8-inch woofers and three 3-inch tweeters. Maintaining the same pattern, the XBOOM XL9 comes equipped with wheels and handle to transport the equipment wherever the buyer wants, in addition to the app LG X BOOM which adds additional functions to the equipment, such as the possibility of customizing sound equalization, activating DJ mode, creating and saving collaborative playlists and speaker lighting.
The buttons on the top of the box also serve as USB ports for charging and manually adjusting the brightness and color rotation present in the woofers. O XBOOM XL9 It has an IPX4 certification for resistance to fresh water and an unprecedented function, called “Karaoke”, with input for a microphone and even a guitar for acoustic performances. Speaking of shows, you can also adjust the music and microphone volume separately, using the Voice Canceller and Key Changer.
Design 493g4d
As one of the line's highlights, the XBOOM XL9 It has an LED screen on top of the woofers, which in turn also has rings around it with LEDs alternating colors. With the LG XBOOM app, you can write personalized messages that will appear on the screen with animations, in addition to drawings. In the new version, the “DIY” (Do It Yourself) mode allows you to draw any image you want in the field present in the application and the insertion of rotation technology in the Pixel LED display – that is, even if your XL9 is lying down, it will still be You can view your drawing or text.
Modules 724y1n
Another evolution was the power of XBOOM XL9. While the XL7 had its 200W, now the XL9 gives a big jump in power in the audio output to 1000W RMS, with powerful bass and complete immersion of the environment through the two large central woofers and clarity from the three tweeters. Additionally, there is the Dynamic Bass Optimizer feature that maintains balance between bass notes, avoiding distortions.
Connectivity 4l5267
Seeking to reach the line Bluetooth speaker market, the XL9 It has dual and multiple wireless connection, ing Bluetooth 5.1. In other words, the same device can receive a Bluetooth signal from other speakers, making it a home theater combination.
Battery 4i148
O XBOOM XL9 It does not have a battery, and needs to be powered directly from an outlet, which is a very sensitive point, which makes its more flexible use less practical than it should be.
Editorial Board 351ur
| Brand | LG |
| Córdoba | Boombox LG PartyBox XBOOM XL9 |
| Tweeter unit type | Cone Slide |
| Tweeter unit size | 3 ″ x 2 |
| Woofer Unit | 8 ″ x 2 |
| Bluetooth | 5.1 |
| Number of channels | 2.2ch (2Way) |
| Output power | 1,000w |
| Equalizer | Yes, with sound reinforcement and in-app customization |
| audio format | SBC and AAC |
| AC adapter connector | Yes |
| Charging Time | No internal battery |
| Battery life | No internal battery |
| Energy consumption | 150W startup and 0.5W startup |
| Dimensions | 404 x 916 x 428 mm |
| Accessories | Adjustable handle and wheel |
| Price | R$5.499,00 at the official LG store. |
XBOOM Go XG8 613168
O XBOOM Go XG8 is a compact model from LG's speaker lines, designed to be taken anywhere. Featuring 60W + 60W RMS audio output, this one has just one woofer track and two tweeters, also bringing the predominance of bass and its clarity. With practicality in mind, the model comes with a covered and customizable strap, ideal for both resting on your shoulders and carrying in your hand, like a bag. The fabric is soft and can also be removed.
However, what really impresses is its safety. O XBOOM Go XG8 It has ed the most varied Military Standard (MIL-STD) tests from the United States Department of Defense for immersion, impact, high temperatures, dust, rain, vibration and salt spray, and can truly take you on any adventure or occasion. Just like the XL9, the Go XG8 It is certified water and splash resistant, has Bluetooth connectivity and color and sound customization via the app LG X BOOM.
Design 493g4d
Its structure is all black with red details on the front. Regarding the speakers, in the central region of the device, the box is made of a braided plastic material, similar to nylon. A rubberized cover is located at the rear to ensure protection against water on the USB ports and power input. On the sides of the box, there is a wrapped LED ring that can be customized by theme through the application, being able to combine up to 16 million colors.
On the top there are interaction buttons, in this case, the existing ones are volume – “+” and “-” -, the play/pause button, on/off button, Bluetooth pairing and “SoundBoost” to amplify the sound. audio. The back is nothing new, with a protective rubber cover and a USB-A port.
Modules 724y1n
the potency of Go XG8 is 60W, with bass notes present. There are features that improve the clarity and sharpness of the sound coming out of the speaker, such as the Sound Booster button — which increases the sound field — and through an algorithm inserted within the low-band application and dedicated clarity enhancement for sound inputs or low volumes. Adjusting the average frequency of the voice sound is something new that the XBOOM Go XG8 back to the audio market, bringing more versatility.
Connectivity 4l5267
Its connectivity is also offered by Bluetooth 5.1 with multiple and dual connections, allowing it to combine other sound devices and receive a connection from one or more devices.
Battery 4i148
According to LG, the battery lasts 15 hours, with an estimated charging time of 3 hours from zero to 100%, with 50% of its sound capacity and without lights. At the review made by Showmetech, the box was tested running 6 to 7 hours of music a day, with lighting on, resulting in the battery reaching 15%, a very acceptable rate for festive occasions.
Editorial Board 351ur
| Brand | LG |
| Córdoba | Boombox LG XBOOM Go XG8 |
| Tweeter unit type | Cone Slide |
| Tweeter unit size | 1.57 ″ x 1 |
| Woofer Unit | 120 x 84 mm |
| Bluetooth | 5.1 |
| Number of channels | 1ch (2way) |
| Output power | 60W + 60W |
| Equalizer | Yes, with sound reinforcement and in-app customization |
| audio format | SBC and AAC |
| AC adapter connector | Yes |
| Charging Time | 3 hours |
| Battery life | 15 hours |
| Energy consumption | 50W; 0,5W in standby mode |
| Dimensions | 370 x 151 x 147 mm; 3,0Kg |
| Accessories | shoulder strap |
| Price | R$1699 at Magazine Luiza |
Price and availability 3j3on
The two LG speakers, from the new XBOOM line and integrated into the campaign Music in Motion, are considered lines with some additions that make them more accessible even due to the composition they are made of.
A XL9 it has a cheaper price through LG's own e-commerce if the payment method is via PIX, leaving by R$4.949,10. However, its price without discounts exceeds R$5.400,00, with the same value easily found on other sales platforms, such as Magazine Luiza, Casas Bahia and Mercado Livre.
Enquanto or XBOOM Go XG8 is valued at R$1.683,16 through the official LG store, which with the 10% discount on PIX becomes R$1.514,84. In other players, such as Magazine Luiza and Fast Shop, the value is also close to R $ 1.699,00.
Conclusion a5r1x
The new lines XBOOM XL9 and XBOOM Go XG8 are great Bluetooth speakers that reflect the need that Generation Z has, with great tools that improve its durability, quality and at the same time promote new forms of entertainment and use. In fact, a greater concern for this public is a good marketing idea in numerical and contextual matters, in addition to the greater concern on the part of Zoomers for companies that have social commitment.
The campaign Music in Motion reinforces the need to be aware of social and behavioral changes, with great pillars guided by an attentive look at what is happening in the world and the surfing of current topics such as organic engagement and attention.
See too: 6432g
Source: Marketing World, LG, Spotify
reviewed by Glaucon Vital in 23 / 5 / 24.
