Table of Contents 94e1i
Discover the biggest decision factors when investing in the area in the country and how they compare to American companies.
Increased interest in AIs 4m3c2u
Talking about artificial intelligence to increase productivity is nothing new. However, according to data presented by Bath, 53% of companies in the United States list investments in artificial intelligence as one of the biggest priorities.
In Brazil, however, we see investments in artificial intelligence as a priority for only 19% of companies. With this we can observe that although AI in Brazil has been well accepted and positively influenced the day-to-day productivity of employees, increasing company profits, there is still insecurity when thinking about these tools as an investment.
Among those interviewed in both markets, the use of artificial intelligence to increase productivity is the main expectation. Secondly, 69% of Brazilian executives expect the AI tool to improve customer service, the second biggest concern of American executives (67%) is with the revenue increase of companies.
Biggest challenges for companies 75ly
According to executives, the lack of resources and lack of skilled labor are the biggest challenges when implementing AI in Brazil, while for Americans the biggest concern is with the privacy and security of the data.
Another major challenge in the national market is a lack of technical knowledge. It was found that many companies do not understand how the use cases of these tools work or do not know how to combine this new resource with the technological structure already in use, in addition to having raised doubts regarding the financial return on investment.
Concern about data privacy also appears, albeit on a smaller scale when compared to the American market, where this is seen as the biggest barrier. This is a well-founded and, unfortunately, extremely common fear.
According to a survey carried out by Cisco, 69% of companies are concerned that generative AI could harm the company's legal rights and intellectual property, and 94% say their customers will not buy from them if their data is not properly protected. Considering these numbers, it is clear that the industry needs to do more than just innovative software, it needs to work on transparency and its public image.
“The research reflects that Brazil still has a long way to go to reach the maturity that we see in markets like the United States”
Lucas Brossi, partner at Bain and head of the consultancy's Advanced Analytics practice in South America.
Expectations for Brazil i1u5m
According to another survey carried out by the same company, 62,5% of data professionals use AI in Brazil, with a total of 67% of that number using free AI tools and only 7% use paid tools for the company.
“Generative AI is a lever for productivity and profitability. Companies now need to prioritize simpler uses to take their first steps in technology and then evolve, taking advantage of all the benefits of this innovation.”
Strengthen yourself, Brossi.
A percentage of 9% of respondents use one or more AI applications in their companies, while another 58% are at the stage of exploring the new development, which could mean that a good portion will end up implementing AIs at some point.
Conclusion a5r1x
Taking into consideration that the biggest fear that afflicts executives regarding the use of AI in Brazil is the lack of information, it would be important for AI companies to increase their efforts to teach and disseminate more knowledge about their products both in the media and in exploratory meetings special for business leaders.
Another important point would be to offer professional courses of its tools for employees of companies that hire its services. After all, if this is the biggest challenge of IA in Brazil, why not put the customer first and offer capacity?
Investment in sponsored content in media, with a focus on the publications most consumed by executives in the country, can also be an ally. As well as events where it would be possible to talk to leaders of large companies and discover how to better train them in a humanized way, it seems imperative at this moment, mainly to add a face to the cause, since AI is still seen with suspicion even in the countries that most realize their potential.
The AI industry needs to change its image from being unattainable and distant to something more humanized. Your focus, especially in lectures, should be on learning, rather than shallow presentations of the product and its success or expectations of it – or even inspiring speeches about what the tool could become, so common today.
In a new article published by Fast Company, Paulo Aguiar, partner and COO of 3C.gg, talks about it:
My feeling is that we are in a loop of impractical theories and speeches on the topic.
Paulo Aguiar, partner and COO of 3C.gg.
And you, what do you think about the use of Generative AI in the professional environment? Tell us your experience below!
See also other features
Sources: Bath l Cisco l Fast Company
reviewed by Glaucon Vital in 23 / 4 / 24.
